HIGH-NET-WORTH CLIENTS
Program Type: In-person. Teams of 8+
Concern: Sales, Customer Facing, Supervisors, Managers, Direct Sales
Luxury professionals sell desire and a lifestyle rather than need or want, guaranteeing real satisfaction through authentic service.
Understanding HNWI behavior for an effective communication draws on socio-psychological factors and relational service dynamics. Aligning the team with the brand image and fostering professional behavior are crucial for effective customer interactions and positive brand representation.
THE HNWI AS A CLIENT
The High-Net-Worth clients program trains luxury professionals to know how to work effectively with wealthy consumers. It is designed to provide stakeholders with a comprehensive understanding of their unique needs and expectations for establishing lasting relationships without hard selling.
The program emphasizes effective management, advice, personalized service, empathy, and trust-building; ensuring your team is well-prepared to meet the demands of this exclusive clientele.
COURSE OUTLINE
GET INTEGRATE INTO WORKING WITH HIGHLY FORTIFIED CLIENTS
6 WEEKS
The course program covers the history of luxury, the understanding of psychology and mindset, credibility and charisma, HNWI behaviors, handling difficult individuals, connecting with HNWIs, power dynamics, the influence of language, high-net-worth client expectations, active listening, responsive interaction, as well as lateral thinking and critical analysis.
GET INTEGRATE INTO WORKING WITH HIGHLY FORTIFIED CLIENTS
- Luxury history
- Psychology & mindset comprehension
- Credibility gravitas
- Insights into luxury, HNWIs and their behaviors
- Navigating difficult and frustrated individuals
- Connecting with HNWIs
- Power dynamics and authority
- The influence of language
- HNW client expectations
- Active listening & responsive interaction
- Lateral thinking and critical analysis
LUXURY AMBASSADOR
- Relationships with HNWIs
- The luxury experience
- The luxury client
- The mute luxury
- Luxury speaks for itself
- The visuals of luxury
- The auditory element of luxury
LUXURY EXPERTS NEED PERSONAL BRANDS
- Explore your strategy
- Define your brand
- Stay in their mind
ENGAGING WITH HIGH-NET-WORTH CLIENTS
- The high-net-worth client
- Designing the experience
LUXURY FINISHING ACADEMY
- Positive behavior
- Luxury image
- Luxury behavior
- Luxury communication
REFINED LUXURY EXPERT
- Social psychology
- The art of persuasion
- Understanding power
- The power of language
PROVIDING OUTSTANDING LUXURY SERVICE
- Client management
- Financial behaviors of high-net-worth clients.
- Insurance products and solutions for high-net-worth clients
- Effective communication techniques