Institution & Diplomacy
Training on International Protocol for Embassies and Government Agencies
Protocol & Etiquette…why bother
Institution & Diplomacy
In today’s fast-paced world, traditional protocol, etiquette, and manners are perceived as diminishing, and tend to be neglected even in diplomatic and spheres and within state institutions. However, these practices are essential for fostering and strengthening relationships
A few years ago, Queen Elizabeth II was seen advising her grandson, Prince William, at the Trooping Color parade to maintain proper royal etiquette by not stooping to his toddler son’s level. While this gesture may seem normal for a father, it was viewed as inappropriate for a future king according to royal protocol.
Everyday examples show that misunderstanding protocol and etiquette can lead to damaged relationships. Recognize the influence of unspoken etiquette codes on business and social relationships.

Protocol and etiquette are for ‘them’ and not ‘us’
The misconception that protocol and etiquette only apply to those in high positions leads to many missteps. In reality, these behaviors and rules are essential at all levels, including family institutions.
This is why etiquette and protocol are informed by various forms of intelligence, namely: conversational intelligence [C-IQ], emotional intelligence [E-IQ], political intelligence [PQ], social or interpersonal intelligence [SQ], and linguistic intelligence [L-IQ].
Organizations that recognize the synergy between these intelligences, as well as modern etiquette and protocol, ensure strong relationships with their stakeholders.
Success is achieved when preparation meets opportunity. In institutions and diplomacy, it requires strategic communication and refined presentation. Courtesy, respect, and understanding are essential investments that yield long-term success. Strive for excellence and elevate your organization’s influence on the global stage.
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